Yi-Jen (Ian) Ho

Assistant Professor of Information Systems
Department: Supply Chain and Information Systems
Office: 465 Business Building
Phone: 814-865-0678
Fax: 814-863-7067
E-mail: ian.ho@psu.edu


Yi-Jen (Ian) Ho is an assistant professor of Supply Chain and Information Systems at the Smeal College of Business, Pennsylvania State University. He received his Ph.D. in Information Systems at The Paul Merage School of Business at The University of California, Irvine. He is mainly interested in understanding the impacts of information technologies on consumer choice. His current research focuses on the areas of social media, mobile and location-based technologies in digital markets.


Social media, mobile tehcnology, location-based advertising and ditigal marketing

Publication List

S. Dewan, Y. Ho and J. Ramaprasad, "Popularity or Proximity: Characterizing the Nature of Social Influence in an Online Music Community", Information Systems Research, 28(1), pp.117-136.

Y. Ho, Y. Ho and Y. Tan, "Online Cashback Shopping: Implications for Consumers and e-Businesses", Information Systems Research, 28(2), pp. 250–264.


Ph.D., Information Systems, University of California, Irvine, 2016


MIS 441, Business Intelligence for Decision Making