Min Ding

Bard Professor in Marketing
Department: Marketing
Office: 408 Business Building
Phone: 814-865-0622
Fax: 814-865-3015
E-mail: minding@psu.edu
Member of Faculty Since: 2000


Min Ding is Bard Professor in Marketing at Smeal College of Business, the Pennsylvania State University, and Advisory Professor of Marketing and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His current work focuses on (1) Artificial Empathy, mainly based on video analytics and audio analytics, and is cross disciplinary in nature (computer science, engineering, psychology, biology, and marketing). (2) Fair Development, a new conceptual framework he proposed as an alternative to Sustainable Development. (3) Logical Creative Thinking, a systematic approach to innovation. (4) Customer Value Maximization, a model based and data driven individualized customer management strategy. and (5) China, including its economic and culture development. He is also interested in mobile/wearable technology, intraperson game theory, incentive aligned data collection method, among others. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007,
Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). 

He is the author of several books that include Hualish (2018), The Bubble Theory (2013, Springer), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

He is one of the founders of House of Enlightened Needs (hen103.org), a nonprofit corporation. HEN’s mission is to promote the diffusion of selected aspirational Enlightened Needs (currently includes Dignified Children and Fair Wealth) to further the advancement of society. HEN is self-funded through its commercial operations, with 100% of the profit supports its nonprofit activities.

He is a diehard trekkie, 

Current Research

Please see http://www.planetding.org


Artificial Empathy (Video and Audio Analytics)
Creativity and Innovation (Logical Creative Thinking)
Customer Value Maximization
Fair Development and Sustainable Development


Ph.D., Marketing (2nd concentration in healthcare management), Wharton School, University of Pennsylvania, 2001

Ph.D., Molecular, Cellular, and Developmental Biology, Ohio State University, 1996

B.S., Genetics and Genetic Engineering, Fudan University, 1989


MKTG542, New Product Development

BA500, Marketing Management