Min Ding

Bard Professor in Marketing
Department: Marketing
Office: 408 Business Building
Phone: 814-865-0622
Fax: 814-865-3015
E-mail: minding@psu.edu
Member of Faculty Since: 2000


Min Ding is Bard Professor in Marketing at Smeal College of Business, the Pennsylvania State University, and Advisory Professor of Marketing and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His current work focuses on (1) Artifical Empathy, mainly based on analysis of video and audio data, and marrying the computer science and marketing disciplines. (2) Fair Development, a new conceptual framework he proposed as a replacement for Sustainable Development (The Bubble Theory, Min Ding, 2013, Springer). He posits firms should see the demand for Fair Development as business opportunities, and innovate accordingly and capture such values. and (3) China. In general, his research focuses on providing tools and insights that have high value to the practice.  Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). .

He is the author of several books that include The Bubble Theory (2013, Springer), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

He is a diehard trekkie, 

Current Research

Please see http://www.planetding.org


Artificial Empathy (Video and Audio Analytics)
Creativity and Innovation
Healthcare (biopharma)
Fair Development and Sustainable Development


Ph.D., Marketing (2nd concentration in healthcare management), Wharton School, University of Pennsylvania, 2001

Ph.D., Molecular, Cellular, and Developmental Biology, Ohio State University, 1996

B.S., Genetics and Genetic Engineering, Fudan University, 1989


MKTG542, New Product Development

MKTG450w, Marketing Management

MKTG497B, Sustainability and Innovation