Johanna Slot

Assistant Professor of Marketing
Department: Marketing
Office: 476 Business Building
Phone: 814-865-4170
Member of Faculty Since: 2014


In 2014, Johanna H. Slot joined Penn State as an Assistant Professor of Marketing. She received her PhD from Tilburg University, The Netherlands. Her research is focused on open innovation strategies and interfirm relationships. Her work includes research questions related to the involvement of customers, suppliers, competitors, and partners in new product development, and also covers newer developments such as crowdsourcing and crowdfunding.

Prior to joining academia, Johanna worked as a business consultant for Ordina Management Consulting (The Netherlands), where she developed marketing strategies on (open) innovation and social media use for a wide variety of clients in industries ranging from banking and insurance, public administration, and electronic consumer goods. Johanna has also been active as a market researcher for Research International (The Netherlands) and Air Berlin (Germany).  

Current Research

Professor Slot investigates collaborative new product development, and focuses on involving external parties such as customers and suppliers in innovation initiatives.


Ph.D., Marketing, Tilburg University, 2013

M.Sc., Marketing Research, Tilburg University, 2009

M.Sc., International Business Studies, Maastricht University, 2004


450W, Marketing Strategy