John Liechty

Professor of Marketing and Statistics
Department: Marketing
Office: 409 Business Building
Phone: 814-865-0621
Fax: 814-865-3015
Member of Faculty Since: 1999


Dr. Liechty is a Professor at the Smeal College of Business and the Director of the Center for the Study of Global Financial Stability at Penn State University - see He has experience in developing solutions for top Investment Banks and Marketing Research firms. He is an expert in derivative pricing and asset allocation, computational statistics and high performance computing, and marketing research. He is a Fellow of the American Statistical Association and a Fellow of the Royal Statistical Society. He has published widely in top academic journals in Marketing, Statistics, Psychology and Finance, including Marketing Science, Journal of Marketing Research, Biometrika, Psychometrika, Journal of Experimental Psychology, Journal of Investment Management and Nature.

He has consulting for Investment Banks, including Morgan Stanley and Goldman Sachs. He has also helped lead scientific and computing efforts at In4mation Insights, a quantitatively focused Marketing Research firm. In addition, he is a founding member and a leading organizer of an effort that resulted in a provision in the Dodd-Frank Act of 2010 that created a new Office in the U.S. Treasury, the Office of Financial Research, which has the mandate to provide better data and analytic tools to the regulatory community in order to safeguard the U.S. financial system - see Dr. Liechty has a PhD from the Statistical Laboratory at the University of Cambridge.