Eunice Kim

Assistant Professor of Marketing
Department: Marketing
Office: 437 Business Building
Phone: 814-865-0684
Fax: 814-865-3015


Professor Eunice Kim is an Assistant Professor of Marketing at the Pennsylvania State University.  Kim conducts research in the area of consumer decision making.  Her current research interests are goals, mindsets, context effects, and self-control. Her research has been published in the Journal of Consumer Psychology and the Journal of Marketing Research.   


Ph.D., Marketing, Yale University, 2010

M.A., M.Phil., Marketing, Yale University, 2007

B.A., Psychology, University of Pennsylvania,


MKTG 497, Sports Business

MKTG 330, Consumer Behavior