Eelco Kappe

Assistant Professor of Marketing
Department: Marketing
Office: 435 Business Building
Phone: 814-867-0226
Fax: 814-865-3015


Eelco Kappe is an Assistant Professor of Marketing at the Smeal College of Business. He received his PhD from the Erasmus University Rotterdam, The Netherlands. His research interests are sales response models and econometric models to measure the effects of marketing over time.

His research has been published in the Journal of Marketing ResearchMarketing ScienceManagement Science, Psychometrika, and the International Journal of Research in Marketing.

Current Research

Kappe, Eelco, Sriram Venkataraman, and Stefan Stremersch (2017), "Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions," Journal of Marketing Research, 54(5), 720-736. (pdf)

Kappe, Eelco and Stefan Stremersch (2016), "Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry," Marketing Science, 35(6), 915-933. (pdf)

DeSarbo, Wayne S., Heungsun Hwang, Ashley Stadler Blank, and Eelco Kappe (2015), "Constrained Stochastic Extended Redundancy Analysis,"Psychometrika, 80(2), 516-534. (pdf)

Kappe, Eelco, Ashley Stadler Blank, and Wayne S. DeSarbo (2014), "A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions," Management Science, 60(6), 1489-1510. (pdf) (supplemental materials)

Sood, Ashish, Eelco Kappe, and Stefan Stremersch (2014), "The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs," International Journal of Research in Marketing, 34(1), 65-77. (pdf)

- Also available as MSI Working Paper

Other publications

Kappe, Eelco (2014), "Pharmaceutical Lifecycle Extension Strategies," in Innovation and Marketing in the Pharmaceutical Industry, Min Ding, Jehoshua Eliashberg, and Stefan Stremersch, Eds., Springer, New York, NY.
- See the working paper


Sales response modeling, Bayesian estimation, Time series, Panel data


342, Marketing Research