Penn State University Official Homepage Penn State University Official Homepage Smeal College of Business Official Homepage

Place Your Order

In response to COVID-19, Penn State Executive Programs has created new Online and Live Remote offerings. Visit our Programs Schedule for details on online and live remote offerings, as well as dates.

Analytics for Marketing: What Every Leader Should Know

Overwhelmingly, leaders of all types within organizations understand the importance of using data to inform market focused decision making and strategy – especially when the data is related to common marketing challenges related to topics like customer experience, brand management, and trends in the marketplace. However, researching and finding critical data and insights that are highly targeted, robust, and valuable can be a challenge – even with a team of technical experts supporting your efforts. In this program, we will explore the basic principles of marketing analytics through the lens of frequent marketing analytics challenges, such as customer acquisition. Using common challenges as a starting point, this program will explore baseline practices leaders can implement to support the successful acquisition and application of marketing data and analytics. This program will help leaders better frame marketing challenges and questions for which data can offer insight while uncovering core principles that technical analysts will leverage to answer your questions.

When: May 24 to May 26, 2022
Cost: $2,100.00 USD

Affiliation Discounts Please check all that apply

*If you are an employee of Penn State, please contact us for course availability and employee rates

Government Rate

Please select DOD or government employee rate, if applicable

Contact Info

All fields are required.

Business Address
Billing Information
Terms and Conditions

Transfer, Withdrawal, and Refunds

If an accepted applicant finds it necessary to transfer to another session of the same program, one transfer will be allowed with no charge if arranged more than six (6) weeks prior. Additional transfers, transfers to another program, or those arranged less than six (6) weeks prior incur a charge of 10% of the current program fee.

The sponsoring company may identify a replacement, but the replacement candidate must be accepted for the program by meeting program requirements.

If an accepted applicant withdraws completely from a program, the following refunds will apply if Penn State Executive Programs is notified in writing within the time period stated:

  • A full refund will be given if notification is received more than six weeks prior to the start of the program.
  • A 50% refund will be given if notification is received between two (2) and six (6) weeks before the start of the program.
  • No refund will be made if notification is received two (2) weeks or less before the start of the program.

Note: All notification of withdrawals, transfers, and substitutions must be confirmed in writing by the registered participant or their agent. If written notification is not received, the full program fee will be assessed.


The University may cancel or postpone any course or activity because of insufficient enrollment or other unforeseen circumstances. If a program is cancelled or postponed, the University will refund registration fees but cannot be held responsible for any other related charges or expenses, including cancellation/change charges by airlines or travel agencies. In the case of postponement, as an alternative to a refund, program fees may be transferred to another session of that program.

Payment Terms

Unless special arrangements have been agreed to in writing by both parties prior to course registration, the following will apply:

By registering for a course, the participant agrees to pay any course fees, meals, and lodging, as applicable, prior to attending the course. If course fees, meals and/or lodging are not paid immediately upon enrollment, a link for online secure payments will be sent to the participant via email. Refunds, cancellations and/or transfers to a different course will be subject to University policies as stated above. If participant does not pay for course fees, meals and/or lodging prior to attendance, any applicable certificates earned by the participant will be withheld until balance is paid in full. Any unpaid balances more than 90 days outstanding after the end of the enrolled course may result in additional late-payment fees.