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In response to COVID-19, Penn State Executive Programs has created new Online and Live Remote offerings. Visit our Programs Schedule for details on online and live remote offerings, as well as dates.
Analytics for Marketing: What Every Leader Should Know
Overwhelmingly, leaders of all types within organizations understand the importance of using data to inform market focused decision making and strategy – especially when the data is related to common marketing challenges related to topics like customer experience, brand management, and trends in the marketplace. However, researching and finding critical data and insights that are highly targeted, robust, and valuable can be a challenge – even with a team of technical experts supporting your efforts. In this program, we will explore the basic principles of marketing analytics through the lens of frequent marketing analytics challenges, such as customer acquisition. Using common challenges as a starting point, this program will explore baseline practices leaders can implement to support the successful acquisition and application of marketing data and analytics. This program will help leaders better frame marketing challenges and questions for which data can offer insight while uncovering core principles that technical analysts will leverage to answer your questions.
When: February 01 to February 03, 2022
Cost: $2,100.00 USD