Assistant Professor of Marketing
Office: 457 Business Building
Hari Sridhar is an Assistant Professor of Marketing at Pennsylvania State University. He joined the Smeal College of Business in 2011 after being on the marketing faculty at the Broad College of Business at Michigan State University for 2 years.
His current research involves the use of econometric methods to investigate the effectiveness of firms' marketing-mix decisions. He is particularly interested in media markets.
His research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Interactive Marketing, and Marketing Letters among others. His research has been featured in outlets such as National Public Radio (NPR), Reuters Inc., Marketing News and Newspaper Association of America. His research has been funded by grants received from the Marketing Science Institute (MSI). He was selected as one of the Marketing Science Institute's Young Scholars for 2013.
He teaches Marketing Strategy (MKT 450W) at the undergraduate level and Scientific Marketing Analysis and Implementation (MKT 521) at the MBA level.