Bio of Rajdeep Grewal
| Search People |
|---|
 |
Rajdeep Grewal |
|---|---|
|
Professor of Marketing |
Personal Homepage:
http://www.personal.psu.edu/rug2/
Introduction
Rajdeep Grewal (Ph.D. 1998 – University of Cincinnati) is Professor of Marketing and Dean’s Faculty Fellow at the Smeal College of Business at the Pennsylvania State University, University Park, Pa. He is also the Associate Research Director of the Institute for the Study of Business Markets at the Smeal College of Business at the Pennsylvania State University at University Park, Pa. His research focuses on empirically modeling strategic marketing issues and has appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Psychology, MIS Quarterly, and Strategic Management Journal, among others. Currently he serves or has served on the Editorial Boards for the Journal of Marketing, Marketing Science, International Journal of Research in Marketing, and Decision Sciences. He has received several awards for his research including a doctoral dissertation award from the Procter & Gamble Market Innovation Research Fund, his research also received the Honorable Mention Award at the prestigious MSI/JM competition on “Linking Marketing to Financial Performance and Firm Value,” the year 2003 Young Contributor Award from the Society of Consumer Psychology for his 2003 article in the Journal of Consumer Psychology, and his article on incentive-aligned conjoint analysis was the finalist for the 2006 Paul E. Green Award for best article published in the Journal of Marketing Research in 2005. He was named in the year 2003 in the Marketing Science Institute’s Young Scholars List (individuals with Ph.D. after 1995 selected on the basis of research productivity in top tier marketing journals). He also received the AMA Marketing Strategy SIG Early Career Award in 2007.
Current Research
RESEARCH INTERESTS Econometric examination of issues relating to strategic marketing and interfirm relationships. CURRENT RESEARCH AREAS Strategic Marketing: Hybrid strategic groups, Strategic group dynamics, Models of firm growth.
Expertise
Empirical Modeling of Issues Relating to Marketing Strategy and Business Markets
Publication List
Rajdeep Grewal, Joseph A. Cote, and Hans Baumgartner, "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing", Marketing Science, 1/1/2004, 23 (4), 519-529.
Ruby P. Lee and Grewal, Rajdeep, "Strategic Responses to New Technologies and Their Impact on Firm Performance", Journal of Marketing, Forthcoming, 68 (October), 157-171.
Rajdeep Grewal, Johnson, Jean L., Ravi Sohi, "The Role of Relational Knowledge Stores in Interfirm Partnerships", Journal of Marketing, Forthcoming, 68 (July), 21-36.
Rajdeep Grewal, Raj Mehta, and Frank R. Kardes , "The Timing of Repeat Purchase of Consumer Durable Goods: The Role of Functional Basis of Consumer Attitudes", Journal of Marketing Research, Forthcoming, 41 (February), 101-115.
Rajdeep Grewal, Thomas W. Cline, and Anthony Davies, "Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process", Journal of Consumer Psychology, Forthcoming, 13 (3), 187-197.
Rajdeep Grewal and Ravi Dharwadkar, "The Role of the Institutional Environment in Marketing Channels", Journal of Marketing, Forthcoming, 66 (July), 82-97.
Min Ding, Rajdeep Grewal, and John Liechty, "Incentive-Aligned Conjoint Analysis", Journal of Marketing Research, Forthcoming, 42, 67-82.
Editorship
Journal of Marketing (Editorial Review Board Member: 2005-present)
Decision Sciences (Editorial Review Board Member 2005-present)
Marketing Science (Editorial Review Board Member 2007-present)
International Journal of Research in Marketing (Editorial Review Board Member 2007-present)
Education
Ph.D.,
Marketing,
University of Cincinnati, Cincinnati, OH,
1998
M.S.,
Quantitative Analysis,
University of Cincinnati, Cincinnati, OH,
1997
PGDM,
PGDM - Equivalent to MBA,
Indian Institute of Management, Lucknow, India,
1994
B.Tech,
Textile Technology,
Indian Institute of Technology, Delhi, India,
1990