Rajdeep Grewal

Bard Family Professorship in Marketing
Department: Marketing
Office: 407 Business Building
Phone: 814-863-0728
Fax: 814-865-3015
E-mail: rug2@psu.edu
Member of Faculty Since: 2001


Rajdeep Grewal (Ph.D. 1998 – University of Cincinnati) is Irving & Irene Bard Professor of Marketing at the Smeal College of Business at the Pennsylvania State University, University Park, Pa.  He is also the Associate Research Director of the Institute for the Study of Business Markets at the Smeal College of Business at the Pennsylvania State University at University Park, Pa.  His research focuses on empirically modeling strategic marketing issues and has appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Psychology, MIS Quarterly, and Strategic Management Journal, among others.  Currently he serves or has served on the Editorial Boards for the Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Decision Sciences.  He has received several awards for his research including a doctoral dissertation award from the Procter & Gamble Market Innovation Research Fund, his research also received the Honorable Mention Award at the prestigious MSI/JM competition on “Linking Marketing to Financial Performance and Firm Value,” the year 2003 Young Contributor Award from the Society of Consumer Psychology for his 2003 article in the Journal of Consumer Psychology, and his article on incentive-aligned conjoint analysis was the finalist for the 2006 Paul E. Green Award and 2010 O’Dell Award for best article published in the Journal of Marketing Research in 2005.  He was named in the year 2003 in the Marketing Science Institute’s Young Scholars 2003 (individuals with Ph.D. after 1995 selected on the basis of research productivity in top tier marketing journals).  He also received the AMA Marketing Strategy SIG Early Career Award in 2007 and was cited among the most productive scholars in marketing from 1982-2006 in terms of publication rate (ranked 15) in a study published in the Journal of Marketing (Seggie and Griffin 2009). 

Current Research

Econometric examination and empirical modeling of issues relating to strategic marketing, business markets, and interfirm relationships.


Empirical Modeling of Issues Relating to Marketing Strategy and Business Markets

Publication List

Rajdeep Grewal, Joseph A. Cote, and Hans Baumgartner, "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing", Marketing Science, 1/1/2004, 23 (4), 519-529.

Ruby P. Lee and Grewal, Rajdeep, "Strategic Responses to New Technologies and Their Impact on Firm Performance", Journal of Marketing, Forthcoming, 68 (October), 157-171.

Rajdeep Grewal, Johnson, Jean L., Ravi Sohi, "The Role of Relational Knowledge Stores in Interfirm Partnerships", Journal of Marketing, Forthcoming, 68 (July), 21-36.

Rajdeep Grewal, Raj Mehta, and Frank R. Kardes , "The Timing of Repeat Purchase of Consumer Durable Goods: The Role of Functional Basis of Consumer Attitudes", Journal of Marketing Research, Forthcoming, 41 (February), 101-115.

Rajdeep Grewal, Thomas W. Cline, and Anthony Davies, "Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process", Journal of Consumer Psychology, Forthcoming, 13 (3), 187-197.

Rajdeep Grewal and Ravi Dharwadkar, "The Role of the Institutional Environment in Marketing Channels", Journal of Marketing, Forthcoming, 66 (July), 82-97.

Min Ding, Rajdeep Grewal, and John Liechty, "Incentive-Aligned Conjoint Analysis", Journal of Marketing Research, Forthcoming, 42, 67-82.


Journal of Marketing (Editorial Review Board Member: 2005-present)
Marketing Science (Editorial Review Board Member 2007-present)
International Journal of Research in Marketing (Editorial Review Board Member 2007-present)


Ph.D., Marketing, University of Cincinnati, Cincinnati, OH,  1998 
M.S., Quantitative Analysis, University of Cincinnati, Cincinnati, OH,  1997 
PGDM, PGDM - Equivalent to MBA, Indian Institute of Management, Lucknow, India,  1994 
B.Tech, Textile Technology, Indian Institute of Technology, Delhi, India,  1990 


BA 500, MBA - Marketing Management
MKTG 571, MBA - Marketing Strategy