Bio of Qiong Wang

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	Qiong Wang
	Assistant Professor of Marketing Department: Marketing Office: 435 Business Building Phone: 814-867-0226 Fax: 814-865-3015 E-mail: qxw11@psu.edu Member of Faculty Since: 2006

Personal Homepage:

http://sites.google.com/site/qiongwangpsu/

Introduction

Qiong Wang joined the Smeal College in the fall of 2006. She received her Ph.D. from the University of Florida in August 2006. She holds a Master of Arts degree in international economy and trade with the highest honors from Wuhan University in P. R. China in 1999. She also completed her second graduate studies from the Institute of European Studies of Macau (IEEM) at the University of Macau in 1999.

Qiong's primary research focuses around the problems of initiating, developing and maintaining trust and commitment in the asymmetrical business-to-business relationships.She takes multiple empirical approaches to these issues, which she structures using a blend of economics, management, psychology, sociology, and marketing theory.

Current Research

Asymmetrical Inter-Organizational Relationships, Trust Development Process, Creating an innovative culture in business-to-business relationships

Expertise

Inter-Organizational Relationships, Business-to-Business Marketing, Innovation, Channel Management, Sales Force Management, Experimental Economics

Publication List

Vinhas, Alberto Sa; Sharmila Chatterjee; Shantanu Dutta; Adam Fein; Joseph Lajos; Scott Neslin; William Ross; Lisa Scheer; Qiong Wang, "Channel Design, Coordination and Performance: Future Research Directions",  Marketing Letters, forthcoming.

Desarbo, Wayne, Qiong Wang and Simon Blanchard , "Exploring Intra-Industry Competitive Heterogeneity: An Application to U.S. Public Banks",  Journal of Modelling in Management, forthcoming.

Fay, Scott, Deb Mitra, and Qiong Wang, "Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization",  The International Journal of Research in Marketing, June 2009, 26 (2), 136–152.

Desarbo, Wayne, Rajdeep Grewal, Heungsun Hwang, Qiong Wang, "The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry’s Competitive Structure",  Journal of Modelling in Management, September 2008, 3, pp. 220-248.

Wang, Qiong, Kevin Bradford, Jun Xu, and Barton Weitz, "Innovations in Buyer-Seller Relationships: The Roles of Resources, Motivations, and Governance",  The International Journal of Research in Marketing, June 2008, 25 (2), pp.109-118.

Weitz, Barton and Qiong Wang, "Vertical Relationships in Distribution Channels: A Marketing Perspective",  The Anti-Trust Bulletin, Winter 2004, 49, pp.859-76.

Education

Ph.D., Marketing, University of Florida,  2006 
M.S., International Economics, Wuhan University,  1999 
B.A., International Economics, Wuhan University,  1996 

Courses

MKTG 428, Sales Management