Assistant Professor of Marketing
Office: 479 Business Building
Member of Faculty Since: 2012
Pranav Jindal is an Assistant Professor of Marketing at Pennsylvania State University. He studies quantitative marketing and empirical industrial organization with specific focus on pricing, product insurance, consumer beliefs and inter-temporal preferences. He was the winner of the 2010 inaugural ISMS Doctoral Dissertation Proposal Competition, and finalist in the 2011 Mary Kay Dissertation Competition. His research has been funded by grants received from the Marketing Science Institute (MSI).
Prior to joining the Ph.D. program in marketing, Jindal worked at AbsolutData Research and Analytics, where he led projects on designing and analyzing surveys, implement consumer analytics studies, and was responsible for recruiting and training.
“Risk Preferences and Demand Drivers of Extended Warranties”
“Estimating Durable Goods Adoption Decisions from Stated Choice Data” with Jean-Pierre H. Dubé and Günter J. Hitsch
“Non-parametric approach to measuring beliefs and their role in extended warranty purchases”
“Measuring subjective consumer beliefs and heterogeneous discount factors for durable goods adoption” with Jean-Pierre H. Dubé and Günter J. Hitsch
“Estimating the impact of supercenter entry on basket size and content” with Ting Zhu, Pradeep Chintagunta and Sanjay Dhar
Risk preferences, product insurance, inter-temporal choice
University of Chicago Booth School of Business,
MBA, Marketing, University of Chicago Booth School of Business, 2012
B. Tech., Industrial and Production Engineering, Indian Institute of Technology (IIT), Delhi, 2004
MKTG 342, Marketing Research