Pranav Jindal

Assistant Professor of Marketing
Department: Marketing
Office: 479 Business Building
Phone: 814-863-4250
Fax: 814-865-3015
Member of Faculty Since: 2012


Pranav Jindal is an Assistant Professor of Marketing at Pennsylvania State University.  He studies quantitative marketing and empirical industrial organization with specific focus on pricing, product insurance, consumer beliefs and inter-temporal preferences. His research has been published in journals such as Marketing Science and Quantitative Marketing and Economics. He was the winner of the 2010 inaugural ISMS Doctoral Dissertation Proposal Competition, and finalist in the 2011 Mary Kay Dissertation Competition. His research has been funded by grants received from the Marketing Science Institute (MSI), Institute for Study of Business Markets (ISBM), and Smeal College of Business at The Pennsylvania State University.

Prior to joining the Ph.D. program in marketing, Jindal worked at AbsolutData Research and Analytics, where he led projects on designing and analyzing surveys, implement consumer analytics studies, and was responsible for recruiting and training.

Current Research



Dubé, Jean-Pierre H., Günter J. Hitsch and Pranav Jindal, "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption", Quantitative Marketing and Economics, forthcoming

Jindal, Pranav, “Risk Preferences and Demand Drivers of Extended Warranties”, Marketing Science, forthcoming [Web Appendix]


Working Papers

Price Negotiations and Bargaining Costs” (with Peter W. Newberry)


Work In Progress

“Effect of Wal-Mart on Brand Performance” (with Ting Zhu, Pradeep Chintagunta and Sanjay Dhar)

“Non-parametric approach to measuring beliefs and their role in extended warranty purchases” (with John R. Howell and Peter W. Newberry)

“Within-firm heterogeneity in bargaining outcomes” (with Peter W. Newberry)

“Measuring subjective consumer beliefs and heterogeneous discount factors for durable goods adoption” (with Jean-Pierre H. Dubé and Günter J. Hitsch)


Risk preferences, product insurance, inter-temporal choice, pricing


Ph.D., Marketing, University of Chicago Booth School of Business,  2012 

MBA, Marketing, University of Chicago Booth School of Business,  2012 

B. Tech., Industrial and Production Engineering, Indian Institute of Technology (IIT), Delhi,  2004 


MKTG 342, Marketing Research