Pranav Jindal

Assistant Professor of Marketing
Department: Marketing
Office: 479 Business Building
Phone: 814-863-4250
Fax: 814-865-3015
E-mail: Pranav.Jindal@PSU.edu
Member of Faculty Since: 2012


Introduction

Pranav Jindal is an Assistant Professor of Marketing at Pennsylvania State University.  He studies quantitative marketing and empirical industrial organization with specific focus on pricing, product insurance, consumer beliefs and inter-temporal preferences. He was the winner of the 2010 inaugural ISMS Doctoral Dissertation Proposal Competition, and finalist in the 2011 Mary Kay Dissertation Competition. His research has been funded by grants received from the Marketing Science Institute (MSI).

Prior to joining the Ph.D. program in marketing, Jindal worked at AbsolutData Research and Analytics, where he led projects on designing and analyzing surveys, implement consumer analytics studies, and was responsible for recruiting and training.


Current Research

“Risk Preferences and Demand Drivers of Extended Warranties” 

“Estimating Durable Goods Adoption Decisions from Stated Choice Data” with Jean-Pierre H. Dubé and Günter J. Hitsch

“Non-parametric approach to measuring beliefs and their role in extended warranty purchases”

“Measuring subjective consumer beliefs and heterogeneous discount factors for durable goods adoption” with Jean-Pierre H. Dubé and Günter J. Hitsch

“Estimating the impact of supercenter entry on basket size and content” with Ting Zhu, Pradeep Chintagunta and Sanjay Dhar


Expertise

Risk preferences, product insurance, inter-temporal choice


Education

Ph.D., Marketing, University of Chicago Booth School of Business,  2012 
MBA, Marketing, University of Chicago Booth School of Business,  2012 
B. Tech., Industrial and Production Engineering, Indian Institute of Technology (IIT), Delhi,  2004 


Courses

MKTG 342, Marketing Research