Min Ding

Smeal Professor of Marketing and Innovation
Department: Marketing
Office: 408 Business Building
Phone: 814-865-0622
Fax: 814-865-3015
E-mail: minding@psu.edu
Member of Faculty Since: 2000

Introduction

Min Ding is Smeal Professor of Marketing and Innovation at Smeal College of Business, the Pennsylvania State University, and Advisory Professor of Marketing and Director of Insitute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His work endeavors to provide theories and tools that have significant value to the practice of marketing, and more generally, economic development in human context. He enjoys working on problems where potential solutions require substantial creativity and major deviation from the received wisdom. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is V.P. of membership for the INFORMS Society for Marketing Science (ISMS), and series editor of Perspectives on Sustainable Growth (Springer). .

He is a diehard trekkie, and author of The Enlightened, a novel.

Current Research

Please see http://www.planetding.org

Expertise

Biopharmaceutical Industry
Sustainablility and Innovation
New Product/Service Development
Data Collection Method Design
Intraperson Games
China and Business

Education

Ph.D., Marketing (2nd concentration in healthcare management), Wharton School, University of Pennsylvania,  2001 
Ph.D., Molecular, Cellular, and Developmental Biology, Ohio State University,  1996 
B.S., Genetics and Genetic Engineering, Fudan University,  1989 

Courses

MKTG542, New Product Development
MKTG450w, Marketing Management
MKTG497B, Sustainability and Innovation