Bio of Margaret Meloy
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Margaret Meloy |
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Associate Professor of Marketing |
Introduction
Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech.Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how moods influence consumer information processing, preference construction, and choice behavior. Her work has been published in Journal of Consumer Research, Journal of Marketing Research, Management Science, Organizational Behavior and Human Decision Processes and Psychological Science.
Expertise
Consumer Behavior
Decision Making Biases and Heuristics
Food Industry Management
Publication List
Samuel Bond, Kurt A. Carlson, Margaret G. Meloy, J. Edward Russo, and Robin Tanner, "Information Distortion in the Evaluation of a Single Option", Organizational Behavior and Human Decision Processes, March 2007, Vol. 102, March, 240-254.
J. Edward Russo, Kurt A. Carlson, and Margaret G. Meloy, "Choosing an Inferior Option", Psychological Science, October 2006, Vol. 17, October, 899-904.
Margaret G. Meloy, J. Edward Russo, and Elizabeth G. Miller, "Monetary Incentives and Mood", Journal of Marketing Research, Spring 2006, Vol. 43, May, 267-275.
Kurt A. Carlson, Margaret G. Meloy and J. Edward Russo, "Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice", Journal of Consumer Research, Winter 2006, Vol. 32, March, 513-518.
Margaret G. Meloy and J. Edward Russo , "Binary Choice Under Instructions to Select versus Reject", Organizational Behavior and Human Decision Processes, March 2004, 93, March, 114-128.
Education
Ph.D.,
Marketing,
Cornell University ,
M.S.,
Agricultural Economics,
Cornell University,
B.S.,
Agricultural Economics,
The Pennsylvania State University ,
Courses
MKTG 551, Theoretical Perspectives in Buyer Behavior
MKTG 330, Buyer Behavior