Margaret Meloy

Associate Professor of Marketing
Department: Marketing
Office: 444 Business Building
Phone: 814-863-0687
Fax: 814-865-3015
E-mail: mgm16@psu.edu
Member of Faculty Since: 2002


Introduction

Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how moods influence consumer information processing, preference construction, and choice behavior. Her work has been published in Journal of Consumer Research, Journal of Experimental Psychology, Journal of Marketing Research, Management Science, Organizational Behavior and Human Decision Processes and Psychological Science.  In 2010, Meg co-chaired the Society for Consumer Psychology conference. She currently serves on the Editorial Review Board for Organizational Behavior and Human Decision Processes.


Expertise

Consumer Behavior
Decision Making Biases and Heuristics
Food Industry Management


Publication List

A. Selin Atalay and Margaret G. Meloy, "Retail Therapy: A Strategic Effort to Improve Mood", Psychology and Marketing, June 2011, 28, 638-659.

Margaret G. Meloy and Adam Duhachek (Eds.), "Proceedings of The Annual Meeting of the Society for Consumer Psychology: Volume II", Society for Consumer Psychology, 2010, 2, 1-242.

Kurt A. Carlson, Margaret G. Meloy and Daniel Lieb, "Benefits Leader Reversion: How a Once Preferred Product Recaptures Its Standing", Journal of Marketing Research, December 2009, 46, 788-797.

J. Edward Russo, Kurt A. Carlson, Margaret G. Meloy and Kevyn Yong, "The Goal of Consistency as a Cause of Information Distortion", Journal of Experimental Psychology: General, August 2008, 137, 456-370.

Samuel Bond, Kurt A. Carlson, Margaret G. Meloy, J. Edward Russo, and Robin Tanner, "Information Distortion in the Evaluation of a Single Option", Organizational Behavior and Human Decision Processes, March 2007, 102, 240-254.

J. Edward Russo, Kurt A. Carlson, and Margaret G. Meloy, "Choosing an Inferior Option", Psychological Science, October 2006, 17, 899-904.

Margaret G. Meloy, J. Edward Russo, and Elizabeth G. Miller, "Monetary Incentives and Mood", Journal of Marketing Research, Spring 2006, 43, 267-275.

Kurt A. Carlson, Margaret G. Meloy and J. Edward Russo, "Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice", Journal of Consumer Research, Winter 2006, 32, 513-518.

Margaret G. Meloy and J. Edward Russo , "Binary Choice Under Instructions to Select versus Reject", Organizational Behavior and Human Decision Processes, March 2004, 93, 114-128.


Media Mention

Feeling Sad?,  The Daily Mail - UK Shopping Can Help You Beat the Blues,  The Times of India


Education

Ph.D., Marketing, Cornell University ,   
M.S., Agricultural Economics, Cornell University,   
B.S., Agricultural Economics, The Pennsylvania State University ,   


Courses

MKTG 551, Theoretical Perspectives in Buyer Behavior
MKTG 330, Consumer Behavior
MKTG 597, Special Topics in Buyer Behavior