Margaret Meloy

Professor of Marketing
Department: Marketing
Office: 444 Business Building
Phone: 814-863-0687
Fax: 814-865-3015
E-mail: mgm16@psu.edu
Member of Faculty Since: 2002


Introduction

Margaret "Meg" joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how moods influence consumer information processing, preference construction, and choice behavior. Her work has been published in Journal of Consumer Research, Journal of Experimental Psychology, Journal of Marketing Research, Management Science, Production and Operations Management, Organizational Behavior and Human Decision Processes and Psychological Science.  Meg co-chaired the Society for Consumer Psychology conference in 2010 and served as the Treasurer for the Association for Consumer Research from 2012-2014. She currently serves on the Editorial Review Boards for Organizational Behavior and Human Decision Processes and the Journal of Consumer Psychology.


Expertise

Consumer Behavior
Decision Making Biases and Heuristics


Publication List

James D. Abbey, Margaret G. Meloy, V. Daniel Guide, and A. Selin Atalay, "Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods", Production and Operations Management, 24, pp.488-503.

Rebecca Hamilton, Debora Thompson, Zac Arens, Simon J. Blanchard, Gerald Haubl, P.K. Kannan, Uzma Kahn, Donald P. Lehmann, Margaret G. Meloy, Neal Roese, and Manoj Thomas, "Consumer Substitution Decisions: An Integrative Framework", Marketing Letters, 25, pp. 305-317.

Simon J. Blanchard, Kurt A. Carlson, and Margaret G. Meloy, "Biased Predecisional Processing of Leading and Non-leading Alternatives", Psychological Science, 25, pp.812-816.

Kurt A. Carlson, Robin J. Tanner, Margaret G. Meloy and J. Edward Russo, "Catching Goals in the Act of Decision Making", Organizational Behavior and Human Decision Processes, 123, pp.65-76.

Kurt A. Carlson, Margaret G. Meloy and Elizabeth G. Miller, "Goal Reversion in Consumer Choice", Journal of Consumer Research, 39, pp.918-930.

A. Selin Atalay and Margaret G. Meloy, "Retail Therapy: A Strategic Effort to Improve Mood", Psychology and Marketing, 28, 638-659.

Margaret G. Meloy and Adam Duhachek (Eds.), "Proceedings of The Annual Meeting of the Society for Consumer Psychology: Volume II", Society for Consumer Psychology, 2, 1-242.

Kurt A. Carlson, Margaret G. Meloy and Daniel Lieb, "Benefits Leader Reversion: How a Once Preferred Product Recaptures Its Standing", Journal of Marketing Research, 46, 788-797.

J. Edward Russo, Kurt A. Carlson, Margaret G. Meloy and Kevyn Yong, "The Goal of Consistency as a Cause of Information Distortion", Journal of Experimental Psychology: General, 137, 456-370.

Samuel Bond, Kurt A. Carlson, Margaret G. Meloy, J. Edward Russo, and Robin Tanner, "Information Distortion in the Evaluation of a Single Option", Organizational Behavior and Human Decision Processes, 102, 240-254.

J. Edward Russo, Kurt A. Carlson, and Margaret G. Meloy, "Choosing an Inferior Option", Psychological Science, 17, 899-904.

Margaret G. Meloy, J. Edward Russo, and Elizabeth G. Miller, "Monetary Incentives and Mood", Journal of Marketing Research, 43, 267-275.

Kurt A. Carlson, Margaret G. Meloy and J. Edward Russo, "Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice", Journal of Consumer Research, 32, 513-518.

Margaret G. Meloy and J. Edward Russo, "Binary Choice Under Instructions to Select versus Reject", Organizational Behavior and Human Decision Processes, 93, 114-128.


Education

Ph.D., Marketing, Cornell University,

M.S., Agricultural Economics, Cornell University,

B.S., Agricultural Economics, Penn State,


Courses

MKTG 330, Consumer Behavior

MKTG 541, Consumer Behavior