John R. Howell

Assistant Professor of Marketing
Department: Marketing
Office: 421 Business Building
Phone: 814-867-4766
Fax: 814-865-3015
E-mail: jrhowell@psu.edu
Member of Faculty Since: 2013


Expertise

Pricing, Product Design, Conjoint Analysis, Bayesian Statisitcs


Publication List

Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Valuation of Patented Product Features", Journal of Law and Economics, , Forthcoming.

Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Economic Valuation of Product Features", Quantitative Marketing and Economics, Fall 2014, 12.


Education

Ph.D., Marketing, Ohio State University,  2013 

M.S., Statistics, Brigham Young University,  2007 

B.S., Statistics, Brigham Young University,  2003 


Courses

MKTG 450W, Marketing Strategy