John R. Howell
Assistant Professor of Marketing
Office: 421 Business Building
Member of Faculty Since: 2013
Pricing, Product Design, Conjoint Analysis, Bayesian Statisitcs
Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Valuation of Patented Product Features", Journal of Law and Economics, , Forthcoming.
Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Economic Valuation of Product Features", Quantitative Marketing and Economics, Fall 2014, 12.
Ph.D., Marketing, Ohio State University, 2013
M.S., Statistics, Brigham Young University, 2007
B.S., Statistics, Brigham Young University, 2003
MKTG 450W, Marketing Strategy