Bio of Duncan Fong
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Duncan Fong |
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Professor of Marketing |
Introduction
Duncan K. H. Fong is Professor of Marketing and Professor of Statistics at The Pennsylvania State University where he has been on the faculty since 1987. He is the Ph.D. Coordinator of the Marketing Department since 2004. Professor Fong's research has been published in various journals, including the Journal of the American Statistical Association, Journal of Business and Economic Statistics, Journal of Econometrics, Marketing Science, Quantitative Marketing and Economics, Marketing Letters, Technometrics, Psychometrika, Journal of Statistical Planning and Inference, Naval Research Logistics, the European Journal of Operational Research, Communications in Statistics, Journal of Statistical Computation and Simulation, The American Statistician, Journal of the Operational Research Society, The Canadian Journal of Statistics, Statistics and Decisions, Experimental Economics, Computers and Operations Research, Quality Management Journal and International Journal of Production Economics.
Professor Fong is an Associate Editor of the Journal of the American Statistical Association. He also serves on the Editorial Board of Marketing Science. He was an Associate Editor of ISBA Bulletin, the official publication of the International Society for Bayesian Analysis, from March 2001 to June 2004. He is a Founding member of the International Society for Bayesian Analysis and served on the Board from 1992 to 1994. He was elected Fellow of the Royal Statistical Society in 2000. He has supervised four doctoral dissertations, one master thesis and one undergraduate honors thesis. He has also served on nineteen Ph.D. and twelve MS students' committees. He teaches business statistics and marketing research courses to undergraduate, MBA, M.S. and Ph.D. students.
Current Research
Duncan's research interests include marketing research, Bayesian statistics, experimental economics, forecasting and supply chain management. He is currently working on several projects, which include the development of new methodologies to perform conjoint analysis, the investigation of dynamic evolution of consumer preferences, the study of regime changes with an application to multiple regression analysis, among others.
Expertise
Marketing Research
Bayesian Statistics
Supply Chain Management
Forecasting
Publication List
Fong, D. K. H., DeSarbo, W. S., Park, J., and Scott, C. , "A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data", Journal of the American Statistical Association, pp..
DeSarbo, W. S., Fong, D. K. H., Liechty, J., and Chang, J., "Evolutionary Preference/Utility Functions: A Dynamic Perspective", Psychometrika, 2005, 70, 179-202.
Liechty, J., Fong, D. K. H., and DeSarbo, W. S. , "Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis", Marketing Science, 2005, 24, 285-293.
Kayande, U., Roberts, J. H., Lilien, L. L., and Fong, D. K. H. , "Mapping the bounds of incoherence: How far can you go and how does it affect your brand?", Marketing Science, August 2007, 26, 504-513.
Fong, D.K.H. and DeSarbo, W.S., "A Bayesian Methodology for Simultaneously Detecting and Estimating Regime Change Points and Variable Selection In Multiple Regression Models for Marketing Research", Quantitative Marketing and Economics, Winter 2007, 5, 427-453.
Liechty, J., Fong, D. K. H., Huizingh, E. and De Bruyn, A. , "Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty", Marketing Letters, Fall 2008, 19, 141-155.
Editorship
Associate Editor, Journal of the American Statistical Association
Member, Editorial Board of Marketing Science
Ad Hoc Reviewer, U.S. National Science Foundation
Ad Hoc Reviewer, Israel Science Foundation
Education
Ph.D.,
Statistics,
Purdue University,
1987
M.S.,
Statistics,
Purdue University,
1984
B.S.,
Mathematics,
The Chinese University of Hong Kong,
1979