Bio of Gary L. Lilien
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Gary L. Lilien |
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Distinguished Research Professor of Management Science, Research Director |
Introduction
Dr. Lilien is Distinguished Research Professor of Management Science and former Chairman of the Management Science Department. He is also co-founder and Research Director of the Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in nonconsumer markets.
Dr. Lilien is the author or co-author of twelve books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 90 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
Current Research
Dr. Lilien's research interests are in marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.
Expertise
Marketing Models
Business-to-Business Marketing
New Product Diffusion
Marketing Engineering
Publication List
Gary Lilien, Gerrit H. van Bruggen , Arvind Rangasway and Katrin Starke, "DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception", Information Systems Research , Forthcoming, Vol. 15, No. 3, 216-235.
Raji Srinivasan, Arvind Rangaswamy and Gary Lilien, "First in, first out? The effects of network externalities on pioneer survival", Journal of Marketing, Forthcoming, Vol 68, 41-58.
Editorship
Editorial Board, International Journal of Research in Marketing
Editorial Board, Journal of Business-to-Business Marketing
Functional Editor for Marketing, Interfaces
Area Editor, Marketing Science
Editorial Review Board, Journal of Business and Industrial Marketing
Editor, Practice Prize, Marketing Science
Education
DES,
Columbia University,
1973
MS,
Columbia University,
1968
BS,
Columbia University,
1967