Gary L. Lilien
Distinguished Research Professor of Management Science, Research Director
Department: Marketing, Institute for the Study of Business Markets
Office: 468 Business Building
Member of Faculty Since: 1981
Dr. Lilien is Distinguished Research Professor of Management Science and former Chairman of the Management Science Department. He is also co-founder and Research Director of the Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in nonconsumer markets.
Dr. Lilien is the author or co-author of fourteen books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
Dr. Lilien's research interests are in marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.
New Product Diffusion
Editorial Board, International Journal of Research in Marketing
Editorial Board, Journal of Marketing
Functional Editor for Marketing, Interfaces
Associate Editor, Marketing Science
Editorial Review Board, Journal of Business and Industrial Marketing
Editorial Review Board, Journal of Business to Business Marketing
MS, Columbia University, 1968
BS, Columbia University, 1967