Eunice Kim
Assistant Professor of Marketing
Department: Marketing
Office: 476 Business Building
Phone: 814-865-0684
Fax: 814-865-3015
E-mail: eyk2@psu.edu
Introduction
Professor Eunice Kim is an Assistant Professor of Marketing at the Pennsylvania State University. Kim conducts research in the area of consumer behavior. Her current research interests are in the effects of goals, mindsets, and emotions on consumer decision making and self-regulation. Her research has been published in the Journal of Consumer Psychology and the Journal of Marketing Research.
Education
Ph.D.,
Marketing,
Yale University,
2010
M.A., M.Phil.,
Marketing,
Yale University,
2007
B.A.,
Psychology,
University of Pennsylvania,
2004
Courses
MKTG 497, Sports Business
MKTG 330, Consumer Behavior