Assistant Professor of Marketing
Office: 437 Business Building
Professor Eunice Kim is an Assistant Professor of Marketing at the Pennsylvania State University. Kim conducts research in the area of consumer behavior. Her current research interests are in the effects of goals, mindsets, and emotions on consumer decision making and self-regulation. Her research has been published in the Journal of Consumer Psychology and the Journal of Marketing Research.
Ph.D., Marketing, Yale University, 2010
M.A., M.Phil., Marketing, Yale University, 2007
B.A., Psychology, University of Pennsylvania, 2004
MKTG 497, Sports Business
MKTG 330, Consumer Behavior