Assistant Professor of Marketing
Office: 435 Business Building
Eelco Kappe is an Assistant Professor of Marketing at the Smeal College of Business. He received his PhD from the Erasmus University Rotterdam, The Netherlands. His research interests are sales response models and econometric models to measure the effects of marketing over time.
His research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Psychometrika, and the International Journal of Research in Marketing.
Kappe, Eelco, Sriram Venkataraman, and Stefan Stremersch (2016), "Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions," Journal of Marketing Research, forthcoming. (pdf)
Kappe, Eelco and Stefan Stremersch (2016), "Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry," Marketing Science, 35(6), 915-933. (pdf)
DeSarbo, Wayne S., Heungsun Hwang, Ashley Stadler Blank, and Eelco Kappe (2015), "Constrained Stochastic Extended Redundancy Analysis,"Psychometrika, 80(2), 516-534. (pdf)
Kappe, Eelco, Ashley Stadler Blank, and Wayne S. DeSarbo (2014), "A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions," Management Science, 60(6), 1489-1510. (pdf) (supplemental materials)
Sood, Ashish, Eelco Kappe, and Stefan Stremersch (2014), "The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs," International Journal of Research in Marketing, 34(1), 65-77. (pdf)
- Also available as MSI Working Paper
Kappe, Eelco (2014), "Pharmaceutical Lifecycle Extension Strategies," in Innovation and Marketing in the Pharmaceutical Industry, Min Ding, Jehoshua Eliashberg, and Stefan Stremersch, Eds., Springer, New York, NY.
- See the working paper
Sales response modeling, Bayesian estimation, Time series, Panel data
342, Marketing Research