David Wilson

Professor Emeritus of Marketing
Department: Marketing
Office: 455 Business Building
Phone: 814-865-1869
Fax: 814-865-3015
E-mail: dtw@psu.edu
Member of Faculty Since: 1968


Introduction

David T. Wilson has been the Alvin H. Clemens Professor of Entrepreneurial Studies at the Pennsylvania State University since 1993. From 1975 until 1993 he was Professor of Marketing and from 1982 until present he has been the Managing Director of the Institute for the Study of Business Markets one of the leading international academic research centers for business-to-business marketing. He has served as the Penn State Marketing Department Chairman and completed a three year term as MBA Director in 1994. Service to the marketing profession has involved him serving on the Advisory Board to the Vice-President of the Education Division and as Vice-President of the Business Marketing Division of the American Marketing Association. Professor Wilson was the founding editor of the Journal of Business-to-Business Marketing and served as editor until 1995 when he moved to Associate Editor. He has served on numerous editorial boards and was Section Editor of the Journal of Marketing from 1981 to 1984. Professor Wilson is an author or co-author of over 200 books, articles and papers in business marketing. He has consulted and presented executive programs for such firms as Kodak, IBM, PPG, Caterpillar, DuPont and Rohm & Haas. He is the faculty director of the Penn State Executive program, Marketing Strategy in Business Markets.


Expertise

Alliances
Business Marketing


Education

PhD, University of Western Ontario ,   

MBA, University of Western Ontario ,   

BS, Mechanical Engineering, Queen's University,