Instructor in Marketing
Office: 422 Business Building
Member of Faculty Since: 1997
Ms. Carolyn Todd joined Penn State in 1997 after 23 years of operations and marketing experience in both non-profit and business organizations. Her most recent business position was Product Market Manager for a $130 million software business unit at Telcordia Technologies (formerly Bellcore), a software and engineering firm that services the communications industry. Prior to that position, Ms. Todd played a critical role in helping to commercialize this company and in building a professional marketing and sales organization. She was a critical player in the development of Telcordia's strategic marketing plan, and was responsible for the marketing and sales due diligence process when the company was sold in 1997 to Science Applications International Corporation. In addition to her eight years of marketing experience at Telcordia, Ms. Todd worked for Verizon Communications in both line and staff operations positions for five years, and also has ten years' experience in fundraising and management for non-profit organizations.
Ms. Todd is an avid Penn State football fan. She attends all PSU football games, including home, away, and bowl games. As of January 2011 she has attended 121 games in a row, and has missed only 4 games - anywhere in the country - since September 1990. SShe will never catch up to her husband Terry, who has an attendance record of 257 games in a row as of January.
Strategic marketing, business to business marketing, sales and sales management, non-profit marketing, consumer behavior
Public Management Concentration,
Mktg 426, Business to Business Marketing
Mktg 221, Introduction to Marketing
Mktg 450W, Marketing Strategy
Mktg 497, Non-Profit Marketing