Alok Kumar

Assistant Professor
Department: Marketing
Office: 437 Business Building
Phone: 814-865-4170
Fax: 814-865-3015
E-mail: auk25@psu.edu
Member of Faculty Since: 2008

Introduction

  Alok holds a PhD in Marketing from the University of Wisconsin-Madison. His primary research and teaching interests are in the areas of interorganizational  governance, business-to-business relationships, distribution systems, and marketing strategy. Much of his research utilizes the 'New Institutional  Economics' (NIE) paradigm, in particular its transaction cost branch, to investigate the complex but intriguing governance issues which arise when autonomous firms engage in joint value-creation. Specific projects explore the roles of specialized ownership arrangements, idiosyncratic investments and various 'private ordering' mechanisms in supply chain relationships. He has published in the Journal of Marketing.

Expertise

Interfirm governance, business-to-business relationships, hybrid mechanisms, vertical integration, transaction cost theory

Education

PhD, Marketing, University of Wisconsin-Madison,  2008 
MBA, Marketing, Indian Institute of Management, Calcutta,  1998 
B. Tech, Mining Engineering, Indian School of Mines, India,  1995 

Courses

MKT 450W, Marketing Strategy