Office: 437 Business Building
Member of Faculty Since: 2008
Alok holds a PhD in Marketing from the University of Wisconsin-Madison. His primary research and teaching interests are in the areas of interorganizational governance, business-to-business relationships, distribution systems, and marketing strategy. Much of his research utilizes the 'New Institutional Economics' (NIE) paradigm, in particular its transaction cost branch, to investigate the complex but intriguing governance issues which arise when autonomous firms engage in joint value-creation. Specific projects explore the roles of specialized ownership arrangements, idiosyncratic investments and various 'private ordering' mechanisms in supply chain relationships. He has published in the Journal of Marketing.
Interfirm governance, business-to-business relationships, hybrid mechanisms, vertical integration, transaction cost theory
University of Wisconsin-Madison,
MBA, Marketing, Indian Institute of Management, Calcutta, 1998
B. Tech, Mining Engineering, Indian School of Mines, India, 1995
MKT 450W, Marketing Strategy