Andong Cheng

PhD Student
Department: Marketing
Office: 447B Business Building
Phone: 814-865-0232


Andong Cheng is a fourth year doctoral student, concentrating on Marketing with a minor in Statistics.

Current Research

Andong Cheng studies consumer judgments, expectations, and preferences, with substantive interests in agent-decision making and financial decision making. Her dissertation topic focuses on understanding the unique impact of consumer pickiness and how it affects decision making. Her work defines pickiness and develops a scale to measure the construct, explores how agents view picky others, and demonstrates how manipulations of pickiness affect choice processes.

Media Mention

Think You Found the Perfect Gift? Think Again,  New York Times

Disappointing gifts? How to get what you want and be a better gift-giver,  Metro

The Science Of Gifts: Dealing With Picky People And Finding The Right Present,  Business Insider


BSBA, Marketing, Finance, Washington University in St. Louis, 2012


MKTG 330, Consumer Behavior