Office: 447B Business Building
Andong Cheng is a fourth year doctoral student, concentrating on Marketing with a minor in Statistics.
Andong Cheng studies consumer judgments, expectations, and preferences, with substantive interests in agent-decision making and financial decision making. Her dissertation topic focuses on understanding the unique impact of consumer pickiness and how it affects decision making. Her work defines pickiness and develops a scale to measure the construct, explores how agents view picky others, and demonstrates how manipulations of pickiness affect choice processes.
Think You Found the Perfect Gift? Think Again, New York Times
BSBA, Marketing, Finance, Washington University in St. Louis, 2012
MKTG 330, Consumer Behavior