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Smeal Alumni Career Services Webinar

Date: Wednesday, June 3, 2015
Time: 12:00 - 1:00 p.m. EST
Event: Smeal Alumni Career Services Lifelong Learning Webinar
Title: "Your Horrible LinkedIn Profile is Costing You Money"

Interviewer: Karla Trotman, '98, Business Logistics, and a 3rd generation entrepreneur
Interviewee: Jeff Gibbard is a Social Media strategist, President and Founder of True Voice Media

Companies, recruiters and business opportunities could all be passing you by because you haven't taken the time to optimize the top research tool used in business today, LinkedIn. This event will teach you how to take your dry LinkedIn profile and change it into a branding tool that silently markets your greatest assets.

Interviewer: Karla Trotman, '98, Business Logistics, is a 3rd generation entrepreneur. She started online store WHILE working full-time seven years ago. Currently, Karla is also in the process of taking over her family's 29-year old electronics manufacturing firm, Electro Soft, Inc. She attributes the success of her business and the growth of her family business to social media platforms, like LinkedIn.

Interviewee: Jeff Gibbard is a Social Media strategist, President and Founder of True Voice Media based in Philadelphia. Known as a "public speaking fireball" and overall "social media ninja,” Jeff travels the country to work with clients and speak to professionals about effective uses of social media tools. His expertise has been highlighted in the New York Times, Chicago Tribune and Wired. Also, he serves as an Adjunct Professor at Drexel University, where he received his MBA.

Karla is very active with the Smeal Business Club in Philadelphia, creating a quarterly Entrepreneur Series where she invited Jeff to speak about LinkedIn. This popular event focused on how first impressions are made before one even shows up. Smeal is bringing you this live event virtually, as LinkedIn is always one of our most requested topics.

You will not want to miss this lively discussion between Karla and Jeff! Tweet your questions to @jgibbard and @karlatrotman using #SmealLinkedIn

Let Karla and Jeff know you are coming by clicking this tweetable comment: Can't wait to join @jgibbard and @karlatrotman for the #psu #smeal #SmealLinkedIn LIVE event on 6/3!

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